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THE BRAND

Fabletics

The leggings, shorts and tech tees people sign up for — here with no membership, no monthly credit and no skip-by-the-5th.

Fabletics — activewear campaign

2013

Activewear, made accessible

Fabletics launched in 2013, co-founded by Kate Hudson with the TechStyle group. The pitch was to bring genuinely good performance activewear to more people at a better price — with the membership model doing the heavy lifting on cost.

The PowerHold leggings — high-waisted, compressive, squat-proof — became the signature, alongside a men's line and a size range that runs wider than most.

Fabletics — sherpa jacket over a sports bra

AT ZEN & ZIP

None of the membership

Here, Fabletics is just retail. No VIP tier, no monthly member credit, no skipping by the 5th to avoid a charge. You get the product and the price without signing up for anything.

That's the whole reason we carry it — a lot of people want the leggings, not the subscription.

Fabletics — denim and a varsity sweatshirt

We wanted to make it easy and affordable to live an active lifestyle.

Kate Hudson, co-founder

What Fabletics means here

01

Founded 2013

Co-founded by Kate Hudson to make quality activewear more accessible.

02

No membership here

None of the VIP program — just buy the piece.

03

PowerHold & Oasis

The compressive, high-waist leggings the brand is known for.

04

Size-inclusive

XXS–4X across many styles — one of the wider activewear ranges.

The Fabletics collection, in stock now.

Shop Fabletics