2013
Activewear, made accessible
Fabletics launched in 2013, co-founded by Kate Hudson with the TechStyle group. The pitch was to bring genuinely good performance activewear to more people at a better price — with the membership model doing the heavy lifting on cost.
The PowerHold leggings — high-waisted, compressive, squat-proof — became the signature, alongside a men's line and a size range that runs wider than most.