PROJECT SOCIAL T
The perfect tee, and everything after it.
Designed and sewn in Los Angeles since 2011 — started with one perfect tee, grew into a full range of California-cool knits, tanks and easy dresses.
CALIFORNIA COOL
In stock now.
The Project Social T tees, tanks and sweatshirts we keep on hand.
Made in LA
Designed and manufactured in the City of Angels — the founder's deliberate choice.
Started with a tee
One perfect t-shirt in 2011; now curated collections sold worldwide.
Soft from day one
Washed, worn-in fabrics and fits designed to look better the more you wear them.
Lived-in knits
Seamed tops, rib tanks and washed tees with a genuinely soft hand.
PROJECT SOCIAL T
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WHY WE CARRY PROJECT SOCIAL T
Made close to home.
Made-in-USA at this price is rare, and Mike Chodler kept production in Los Angeles on purpose while the rest of the industry left. The tees, tanks and washed knits are quiet everyday winners.
The approach is relaxed but intentional: elevated essentials with an edge, worn-in fits and silhouettes that feel effortless but never basic.
- Founded 2011 By Mike Chodler, who grew up in his family's LA apparel-manufacturing business.
- Made in Los Angeles Designed and sewn in the city — a mainstay at Nordstrom and Urban Outfitters.
- Worn-in, never basic Elevated essentials with soft fabrics and lived-in fits.
- The perfect tee The founding brief — still the center of the line.