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THE BRAND

Project Social T

Designed and sewn in Los Angeles since 2011 — started with one perfect tee, grew into a full range of California-cool knits, tanks and easy dresses.

Project Social T — golden-hour campaign

LOS ANGELES · 2011

The stubborn contingent

Founder Mike Chodler grew up in his family's apparel-manufacturing business through the '80s and '90s, watching production trickle — then surge — overseas. He was among the ones who dug in and stayed put.

After an early juniors label called Realitee, he launched Project Social T in Los Angeles in 2011 with one goal: the perfect tee.

Project Social T — graphic tee on a dry lakebed at golden hour

THE LINE

Easy, lived-in, authentic

The range is still designed in the City of Angels, and it's grown from that one tee into curated collections carried at Nordstrom, Urban Outfitters and beyond.

The approach is relaxed but intentional: soft fabrics, worn-in fits and pieces designed to look better the more you wear them. No chasing trends, just clothes you throw on and feel instantly right in.

Project Social T — Malibu lace set

We believe confidence comes from comfort.

Project Social T

What Project Social T stands for

01

Founded 2011

By Mike Chodler, who grew up in his family's LA apparel-manufacturing business.

02

Made in Los Angeles

Designed and sewn in the city — a mainstay at Nordstrom and Urban Outfitters.

03

Worn-in, never basic

Elevated essentials with soft fabrics and lived-in fits.

04

The perfect tee

The founding brief — still the center of the line.

The Project Social T collection, in stock now.

Shop Project Social T