HONEYDEW
Made for the soft life.
Born in LA in 2002 on "love and lingerie" — now a full cozy-lifestyle line of buttery loungewear, sleep sets and intimates in colors that make you smile.
REST & RELAXATION
In stock now.
The Honeydew sleep sets, loungewear and intimates we keep on hand.
Started with lingerie
Founder Benny Zafrani built the brand around his wife's love of the good stuff.
Leaned into cozy
Sleep sets and loungewear grew out of the intimates — same buttery hand.
Color as a feature
Playful prints and feel-good pops — the un-boring end of the pajama aisle.
Priced to gift
Accessible luxury: quality and comfort without the markup.
WHY WE CARRY HONEYDEW
The un-boring pajama.
Honeydew pairs a genuinely soft hand with a sense of humor — the prints are the reason a set gets picked up as a gift, then re-bought for the giver.
It started in lingerie in 2002 and grew into a full cozy-lifestyle line, all of it kept accessible on price.
- Born 2002 In Los Angeles, founded "on love and lingerie" by Benny Zafrani.
- Intimates first Started in lingerie; grew into sleep and loungewear on the same soft base.
- Cozy culture A full lifestyle rooted in rest, relaxation and everyday luxuries.
- Fun, on purpose Vibrant color and playful prints — comfort that doesn't take itself too seriously.