THE BRAND
Born in LA in 2002 on "love and lingerie" — now a full cozy-lifestyle line of buttery loungewear, sleep sets and intimates.
LOS ANGELES · 2002
Honeydew was founded in 2002 by Benny Zafrani, inspired by his wife's love of high-quality lingerie and a simple goal — make something women can be excited about.
It started as a lingerie label, built on soft materials and easy silhouettes with a little pop of color.
COZY CULTURE
As loungewear became its own category, Honeydew leaned all the way in — sleep sets, lounge sets and relaxed layers that kept the same soft hand and playful color.
What started as intimates is now a full lifestyle built around rest, relaxation and everyday luxuries.
Something women can be excited about.
Honeydew's founding brief
In Los Angeles, founded "on love and lingerie" by Benny Zafrani.
Started in lingerie; grew into sleep and loungewear on the same soft base.
A full lifestyle rooted in rest, relaxation and everyday luxuries.
Vibrant color and playful prints — comfort that doesn't take itself too seriously.
The Honeydew collection, in stock now.
Shop Honeydew →On eligible U.S. orders $125+.
Easy, no-cost returns on eligible U.S. orders.
Available in eligible local areas when offered at checkout.
Choose store pickup when offered at checkout.
