EVELYN & BOBBIE
Revolutionary support, without the wire.
Founded by a 34G woman who left finance to fix the bra. The patented EB Core™ lift technology replaces the underwire — comfort and confidence, finally at once.
STAND TALL AND LEAD FROM THE HEART
In stock now.
The Evelyn & Bobbie wireless bras and underwear we keep on hand.
Lift without a wire
The patented EB Core™ replaces the underwire — the first structural change to the bra since 1931.
All-day comfort
Support you can wear from the boardroom to the ranch — you might forget it's on.
Built for fuller busts
Engineered by a 34G founder who was done with rocks in her shoulders.
Six patents
Real innovation, not a marketing claim — protected structural engineering.
WHY WE CARRY EVELYN & BOBBIE
Someone finally re-engineered the bra.
Bree McKeon spent decades with tension headaches and shoulder pain, taking her bra off in the car on the way home. So she left finance and spent years developing the EB Core™ — a structural lift system that does the underwire's job without the wire.
It's genuine engineering, protected by six patents, and it's the reason customers who've never found a comfortable bra keep coming back for another.
- Founded by Bree McKeon A 34G woman who left a finance career and spent years in R&D to build something better.
- Evelyn & Bobbie Named for the founder's grandmother and great aunt — beauty and purpose in every design.
- EB Core™ The first new bra structure since the underwire was invented in 1931. Six patents.
- Comfort + confidence All-day wear that makes your clothes look better and lets you stand a little taller.