THE BRAND
Wireless bras engineered by a founder who was done with the pain — the first real change to the bra in nearly a century.
FROM FRUSTRATION TO INNOVATION
As a 34G woman, Bree McKeon spent decades dealing with rocks in her shoulders, tension headaches and posture problems — and taking her bra off in the car on the way home from work.
So she left her career in finance and spent years in research and development to create something better.
NAMED FOR TWO WOMEN
The founder's grandmother Evelyn inspires the beauty in everything the brand makes; her great aunt Bobbie inspires the purpose behind every design.
The brand motto — "Stand tall and lead from the heart" — is the way it shows up: with courage, compassion, and the conviction to build something better.
BUILT ON INNOVATION
The EB Core™ is the first structural innovation in the bra since the underwire was invented in 1931. Protected by six patents, it redefines lift, shape and comfort — replacing the wire without sacrificing support.
You can wear it all day, and you might forget you have it on.
Comfort and confidence can finally coexist. If you're tired of the pain, done with discomfort, and over the BS — these are for you.
Bree McKeon, founder of Evelyn & Bobbie
A 34G woman who left finance to build a better bra.
Named for the founder's grandmother and great aunt.
First new bra structure since 1931. Six patents.
All-day comfort, from the boardroom to the ranch.
The Evelyn & Bobbie collection, in stock now.
Shop Evelyn & Bobbie →On eligible U.S. orders $125+.
Easy, no-cost returns on eligible U.S. orders.
Available in eligible local areas when offered at checkout.
Choose store pickup when offered at checkout.
