ELECTRIC & ROSE
Made for time well spent.
A Venice Beach lifestyle label from Erin Chiamulon and Eric Balfour — garment-dyed loungewear and lifestyle sets built around adventure, unity and authenticity.
THE CALIFORNIA WEEKEND
In stock now.
The Electric & Rose pieces we keep on hand — sets, layers and easy separates.
Venice Beach, bottled
Named for Electric Avenue and Rose Avenue — the two streets at the heart of the founders' neighborhood.
Garment-dyed color
Sun-faded palettes on cloud-soft French terry and jersey, dyed for depth you can't print.
Sets that live together
Match the crop and the sweatpant, or split them across your week.
#Time2Live
Made for beach yoga, sunset surfs, canyon hikes and bonfires under the stars.
WHY WE CARRY ELECTRIC & ROSE
The California weekend, year-round.
Electric & Rose reads coastal in a way that fits our shop exactly — garment-dyed terry and jersey in sun-faded colors, cut into sets you can wear together or pull apart.
The ethos lines up too: a 1% giveback and a Re-Loved resale program, from founders who build around beach yoga, canyon hikes and bonfires rather than a trend calendar.
- Born in Venice Named after Electric Avenue and Rose Avenue, the founders' home streets.
- Founders Erin & Eric Erin Chiamulon and actor Eric Balfour, building the brand around the life they actually live.
- 1% giveback One percent of sales returned, alongside a Re-Loved resale program.
- #Time2Live Adventure, unity, authenticity — and those who aspire to be uniquely themselves.