THE BRAND
A Venice Beach lifestyle label from Erin Chiamulon and Eric Balfour — garment-dyed loungewear and lifestyle sets built around adventure, unity and authenticity.
VENICE BEACH, CALIFORNIA
Erin Chiamulon and Eric Balfour named Electric & Rose after two streets in the heart of their Venice neighborhood — a reminder of who they are and what they strive to be.
The clothes are designed around the life they actually live: beach yoga, sunset surfs, backyard barbecues, hikes in the canyon, bonfires under the stars.
THE MAKE
French terry and jersey, garment-dyed in sun-faded palettes for a depth you can't get from a print. The pieces are built as sets — wear the crop with the sweatpant, or split them across the week.
A 1% giveback and a Re-Loved resale program keep the footprint in check.
We named it after two ironic streets in the heart of our Venice beach neighborhood — a reminder of who we are and what we strive to be.
Erin & Eric, founders
Named after Electric Avenue and Rose Avenue, the founders' home streets.
Erin Chiamulon and actor Eric Balfour, building around the life they live.
One percent of sales returned, alongside a Re-Loved resale program.
Adventure, unity, authenticity — and those who aspire to be uniquely themselves.
The Electric & Rose collection, in stock now.
Shop Electric & Rose →On eligible U.S. orders $125+.
Easy, no-cost returns on eligible U.S. orders.
Available in eligible local areas when offered at checkout.
Choose store pickup when offered at checkout.
