THE BRAND
A family-owned women's label from Orange County, California, designed in-house and made in small runs.
ORANGE COUNTY · 2016
Urban Daizy was founded in 2016 in Orange County, California by Jinny Lee, who trained at FIT and FIDM and spent about thirty years designing, buying and selling women's apparel in Southern California.
She still draws the line herself, chooses the fabric and fits every sample.
HOW IT'S MADE
Styles are designed at the studio in Orange County, with a focus on boho, Western and feminine casual pieces plus the knits and sets that boutiques reorder.
Each edit is produced in boutique-sized quantities, and because the label owns its designs, a best seller can come back.
Designed with the boutique customer in mind.
Urban Daizy
A family-owned label in Orange County, California.
Trained at FIT and FIDM, with thirty years in women's apparel.
Produced in boutique-sized quantities.
Women-owned and minority-owned, run by the family that started it.
The Urban Daizy collection, in stock now.
Shop Urban Daizy →On eligible U.S. orders $125+.
Easy, no-cost returns on eligible U.S. orders.
Available in eligible local areas when offered at checkout.
Choose store pickup when offered at checkout.
