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THE BRAND

Wishlist

Out of downtown LA's Fashion District — staple classics with a considered twist, built on the bralette that started it all.

Wishlist — ribbed longline bralette

DOWNTOWN LOS ANGELES

It started with a bralette

Wishlist is a young-contemporary label out of the LA Fashion District. It broke through on a seamless bralette — and the realization that the everyday woman wanted style and comfort in the same piece, not a trade-off.

That bralette is still the signature. Everything since has followed the same brief.

Wishlist — ribbed longline bralette in mauve

THE APPROACH

A twist on the classic

The line is staple classics with something considered added — a neckline, a hem, a rib — cut to be worn year-round rather than for one season.

Quality, fit and a color palette that's their own are the whole focus. No noise.

Wishlist — drop-shoulder V-neck knit top

The everyday woman was looking for a combination of both style and comfort.

Wishlist

What Wishlist stands for

01

LA Fashion District

A downtown Los Angeles young-contemporary label.

02

The bralette

Broke through on a seamless bralette; still the signature.

03

Fit-led

Quality, fit and a proprietary color palette are the brand's focus.

04

Made to layer

Year-round staples designed to be re-bought, not replaced.

The Wishlist collection, in stock now.

Shop Wishlist