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THE BRAND

Varley

A London-founded, women-led label making the pieces you quietly reach for — soft knits, clean outerwear, staples that hold their line.

Varley — how you live and move

LONDON · 2014

It started with a marathon

Lara and Ben Mead met in 2010 training for the London Marathon. Their shared passions turned into a business, and by 2014 Varley was born.

What began as a company of two is now a family-run label with offices in London, LA and New York — and a team that's 90% women. "By women, for women" isn't a tagline here; it's the make-up of the company.

Varley — a decade of quiet confidence

THE APPROACH

Quiet confidence

Varley's design language is versatility, elegance and ease — knitwear, outerwear and everyday staples that move seamlessly from a workout to the rest of the day and never read as gym clothes.

Responsibility runs underneath all of it. As they put it, it's "not a selling point — as fundamental as the fit of a garment."

Varley — active campaign

Combine the things we love, and build a life around it.

Lara & Ben Mead, founders

What Varley stands for

01

Founded 2014

By Lara and Ben Mead, who met training for the London Marathon.

02

By women, for women

Family-run, with a team that's 90% women.

03

Responsibility, built in

Treated as fundamental as the fit of a garment.

04

Made to keep

Timeless proportions and quality that reads well past a single season.

The Varley collection, in stock now.

Shop Varley