2017 · A HOSPITAL ROOM
It started in the NICU
When Lindsay Muscato's son was born prematurely, she practically lived in the NICU — constantly washing bottles and washing her hands. The black hair tie around her wrist stayed soggy, and one day it fell apart in her hair. It wasn't strong enough to survive the water and still hold.
As a busy mom, she'd had enough. As an entrepreneur, she decided to fix it.