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THE BRAND

Coola

Feel-good, organic-ingredient SPF from Southern California — made for the days you never want to end.

Model in the sun against a blue sky

SOUTHERN CALIFORNIA

Two diagnoses, one gap

Coola's story began when founder Chris Birchby was living in Southern California and his parents were both diagnosed with melanoma.

Inspired by the healthy California lifestyle around him, he wanted an effective, organic sunscreen that felt nice enough to use every day. When he couldn't find it, Coola was born.

Model in the sun against a blue sky

CRAFTED WITHOUT COMPROMISE

The feel-good pursuit

Coola's formulas are built around plant-based, antioxidant-rich ingredients — packed with what you want and none of what you don't.

And they endlessly chase the same thing: the best possible sunscreen feel. Non-sticky, non-greasy, sheer and lightweight, so it's easy to wear and easy to reapply.

White wildflowers against a blue sky

WHY WE STOCK IT

Made for a life outdoors

Coola lives, works and thrives under the Southern California sun — and cares about people enjoying a healthy, fun life outdoors as much as it cares about protecting their skin.

Our customers are in and out of the water all summer. The mineral formulas meet Hawai'i Act 104, so they're a better choice for the ocean too.

Coola beach cleanup

We endlessly pursue the best possible sunscreen feel — impossibly non-sticky, non-greasy, sheer and lightweight.

Coola

What Coola stands for

01

Founded in California

By Chris Birchby, after both parents were diagnosed with melanoma.

02

Feel-good SPF

Non-sticky, non-greasy, sheer and lightweight.

03

Crafted without compromise

Plant-based, antioxidant-rich, and clean.

04

Reef-conscious

Mineral formulas that meet Hawai'i Act 104.

The Coola collection, in stock now.

Shop Coola