THE BRAND
A California surf-lifestyle label, launched in 2024 — 1960s surf-culture ease, sun-bleached ocean colors, and tees and sweats mostly made in LA.
CALIFORNIA · APRIL 2024
Founder Ariel Kochbarski built Ariko around a single conviction: the best clothing feels like it's been with you for years from the moment you put it on.
The label launched in April 2024, drawing on the freedom and effortless cool of 1960s surf culture — sun-bleached indigo, open coastlines, life lived close to the ocean.
MADE IN LOS ANGELES
Over two-thirds of the collection is made locally in Los Angeles, in 100% cotton chosen for durability and breathability. Ocean-inspired colors, cut into tees, crop tees and sweatshirts.
It's a young brand — but it has already added retail partners from London to Hawaii.
The best clothing feels like it has been with you for years from the moment you put it on.
Ariel Kochbarski, founder
By founder Ariel Kochbarski, around one idea about how clothes should feel.
Two-thirds produced locally; 100% cotton for durability and breathability.
Freedom, sun-bleached indigo, life lived close to the ocean.
Designed for women and men who move between the two without missing a beat.
The Ariko LA collection, in stock now.
Shop Ariko LA →On eligible U.S. orders $125+.
Easy, no-cost returns on eligible U.S. orders.
Available in eligible local areas when offered at checkout.
Choose store pickup when offered at checkout.
