THE BRAND
Founded by two Native Hawaiian women in 2014 — the original Splash-Proof bag, and 5% of profits back to Hawaii every year.
HAWAII, BY WAY OF CALIFORNIA
Rachael Leinaala Soares, a flight attendant, and Heather Aiu, a Kauai native, met in 2009 seeking roommates in California and connected over their Native Hawaiian roots.
Soares kept wanting one more swim before a flight, with nowhere to put a wet bikini. That was the whole idea. "Let's call it ALOHA," they decided, "because the world needs more aloha."
THE MAKE
It started with a single splash-proof bag and a Kickstarter that raised just over $6,000. They drove to their first trade show in Vegas.
The line now runs from Day Trippers to travel organizers to tiny pouches — all built on the same wipe-clean, quick-dry nylon.
Let's call our brand ALOHA because we're both Native Hawaiian and the world needs more aloha.
Rachael Soares and Heather Aiu, co-founders
By Rachael Leinaala Soares and Heather Aiu, who met as roommates in California.
Water-resistant nylon — the patent that started it, wipe-clean and quick-dry.
5% of profits to Hawaii conservation and cultural organizations, every year.
One bag and a $6,000 campaign in 2014; now a global brand.
The Aloha Collection, in stock now.
Shop Aloha Collection →On eligible U.S. orders $125+.
Easy, no-cost returns on eligible U.S. orders.
Available in eligible local areas when offered at checkout.
Choose store pickup when offered at checkout.
